Seven Strategy was founded in 2018 by Helen Rider. 

Helen started her career in insight and planning in 2001, and has worked at a senior level at several large international research agencies, for clients such as GSK, Unilever and PepsiCo. 

She has experienced many shifts in the industry and recognises that the more flexible you are, the better you can adapt and provide more innovative and relevant solutions to meet clients’ fast-changing needs. Helen believes that the best way to achieving this is by staying small and focused, creating bespoke project teams of trusted partners with whom she has worked during her 17 years in this field.  

Helen Rider is a Unilever Accredited Moderator and Lead.