We employ a huge range of methodologies, old and new, to best meet the needs of your project, including ethnography, traditional focus groups and online communities. 
Every project is designed with a bespoke approach to fit a client’s brief. 


Beyond methodology, we apply traditional, as well as contemporary, variations of psychographic techniques to stress test any response and make sure we uncover System 1 as well as System 2 thinking.


Analysis will always be provided in the format that best suits your needs, we can provide all the detail if required, yet pride ourselves on succinct executive summaries that offer clear direction and can be provided quickly after the research is completed. 


If quantitative data is also required, we partner with trusted quantitative specialists with whom we work closely and always provide integrated analysis and reporting.