Historical Reviews:
We review and summarise past research and strategy documents, evaluate past advertising, conduct stakeholder interviews with longstanding as well as newer employees to provide a bigger picture. 

 

Semiotics:
Evaluating visual and verbal codes from a cultural perspective can establish fresh language and visual cues crucial for developing new brand positionings, reframing brand values as well as developing communications and design strategies. 
Visual and verbal research stimuli can also be developed through semiotic analysis that will lead to more enlightened conversations and directional recommendations.   

 

Future Scoping: 
When it comes to innovation, we need a vision of what people will be thinking tomorrow, not today. 
Business challenges can benefit from evaluating cutting-edge behaviour and ideas across different categories.
Importantly, this provides a realistic and useful starting point for research: not only so the right questions are asked, but also that the right audience is addressed.